Oakley x Meta

Oakley x Meta

Oakley x Meta

Campaign

Spec Campaign Campaign Strategy Art Direction AI Production

2026

A visual exploration of what happens when high-performance eyewear is pulled out of a purely technical frame and placed into a more expressive editorial context. Using analog-inspired finishes, cool color interplay, and bold image construction, the project brought a sharper, more art-directed perspective to Oakley Meta Vanguard.

Inputs

We explored how smart eyewear could be framed through a more expressive visual system built on cool tonality, texture, and controlled intensity.

OUTPUTS

A campaign series that recast futuristic product design through a sharper, more atmospheric lens.

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© 2026 NEW COMMON STUDIO

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