Campaign
Spec Campaign Campaign Strategy Art Direction AI Production
2026
A visual exploration of what happens when high-performance eyewear is pulled out of a purely technical frame and placed into a more expressive editorial context. Using analog-inspired finishes, cool color interplay, and bold image construction, the project brought a sharper, more art-directed perspective to Oakley Meta Vanguard.
Inputs
We explored how smart eyewear could be framed through a more expressive visual system built on cool tonality, texture, and controlled intensity.
OUTPUTS
A campaign series that recast futuristic product design through a sharper, more atmospheric lens.
© 2026 NEW COMMON STUDIO






