Adidas x Yohji Yamamoto

Adidas x Yohji Yamamoto

Adidas x Yohji Yamamoto

Campaign

2026

Inputs

Conceptual dialogues around absence, anonymity, and post-identity drove the approach. We prototyped multiple interactive narratives and unconventional flows.

OUTPUTS

A non-linear digital experience challenging traditional UI expectations. Each module intentionally fragmented to echo the house’s structural philosophy.

  • NEW COMMON

    NEW COMMON

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  • NEW COMMON

  • NEW COMMON

© 2026 NEW COMMON STUDIO

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