Typebea
Typebea
Typebea
Brand Visuals
Brand Visuals
Spec Work Visual Content Strategy Creative Direction AI Production
Spec Work Visual Content Strategy Creative Direction AI Production
2026
2026
WE EVOLVED THE VISUAL LANGUAGE OF THE HAIR-CARE BRAND, TYPEBEA, REFLECTING THE BEAUTY OF THE BRAND'S EXISTING MINIMALIST SILVER PACKAGING WITH A REFRESHED EDITORIAL FINISH. WE POSITIONED TYPEBEA AS THE HAIR CARE BRAND FOR THE AESTHETIC-CONCIOUS CONSUMER, USING A CONTRAST BETWEEN CLEAN EDITORIAL IMAGES SHOWCASING BEAUTIFULLY SMOOTH HAIR FLOW AND GRITTY BRUSHED METAL GRAPHIC ACCENTS.
WE EVOLVED THE VISUAL LANGUAGE OF THE HAIR-CARE BRAND, TYPEBEA, REFLECTING THE BEAUTY OF THE BRAND'S EXISTING MINIMALIST SILVER PACKAGING WITH A REFRESHED EDITORIAL FINISH. WE POSITIONED TYPEBEA AS THE HAIR CARE BRAND FOR THE AESTHETIC-CONCIOUS CONSUMER, USING A CONTRAST BETWEEN CLEAN EDITORIAL IMAGES SHOWCASING BEAUTIFULLY SMOOTH HAIR FLOW AND GRITTY BRUSHED METAL GRAPHIC ACCENTS.
Inputs
Inputs
Because of the beautifully designed minimal silver packaging, dialogue around building the visual identity revolved around the idea of aligning Typebea's content with the editorial finish that ensures it's promotional imagery compliments the existing branding.
Because of the beautifully designed minimal silver packaging, dialogue around building the visual identity revolved around the idea of aligning Typebea's content with the editorial finish that ensures it's promotional imagery compliments the existing branding.
Inputs
Because of the beautifully designed minimal silver packaging, dialogue around building the visual identity revolved around the idea of aligning Typebea's content with the editorial finish that ensures it's promotional imagery compliments the existing branding.
OUTPUTS
OUTPUTS
SHARP, MINIMAL, YET ATTENTION-GRABBING EDITORIABLE-ESQUE IMAGERY. SHOWCASING THE POTENTIAL OF TYPEBEA'S PRODUCT COMMUNICATED THROUGH SMOOTH HAIR MOVEMENTS, WHILE ALIGNING THE BRAND WITH CONSUMERS WHO THEMSELVES ASSOCIATE WITH CLEAN EDITORIAL AESTHETICS. WITHOUT CREATING CONFLICT WITH MAJOR DRUGSTORE BRANDS WHO USE POLISHED IMAGERY, WE USED ANALOG FINISHES AND POST-PROCESSING TO COMMUNICATE TYPEBEA'S UNIQUE MARKET-POSITION OF BEING A BRAND OF "IF YOU KNOW, YOU KNOW".
SHARP, MINIMAL, YET ATTENTION-GRABBING EDITORIABLE-ESQUE IMAGERY. SHOWCASING THE POTENTIAL OF TYPEBEA'S PRODUCT COMMUNICATED THROUGH SMOOTH HAIR MOVEMENTS, WHILE ALIGNING THE BRAND WITH CONSUMERS WHO THEMSELVES ASSOCIATE WITH CLEAN EDITORIAL AESTHETICS. WITHOUT CREATING CONFLICT WITH MAJOR DRUGSTORE BRANDS WHO USE POLISHED IMAGERY, WE USED ANALOG FINISHES AND POST-PROCESSING TO COMMUNICATE TYPEBEA'S UNIQUE MARKET-POSITION OF BEING A BRAND OF "IF YOU KNOW, YOU KNOW".